{"id":6603,"date":"2026-08-05T03:04:39","date_gmt":"2026-08-05T03:04:39","guid":{"rendered":"https:\/\/www.sutyo.com\/italya-icecek-pazari-ozellikle-sicak-yaz-doneminde-nasil-sekilleniyor\/"},"modified":"2026-08-05T03:04:39","modified_gmt":"2026-08-05T03:04:39","slug":"italya-icecek-pazari-ozellikle-sicak-yaz-doneminde-nasil-sekilleniyor","status":"publish","type":"post","link":"https:\/\/www.sutyo.com\/tr\/italya-icecek-pazari-ozellikle-sicak-yaz-doneminde-nasil-sekilleniyor\/","title":{"rendered":"\u0130talya i\u00e7ecek pazar\u0131 \u00f6zellikle s\u0131cak yaz d\u00f6neminde nas\u0131l \u015fekilleniyor"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\">\u0130talya\u2019da 2026 yaz\u0131ndaki a\u015f\u0131r\u0131 s\u0131caklara ra\u011fmen alkols\u00fcz i\u00e7ecek pazar\u0131 genel olarak yatay seyretmektedir. May\u0131s 2026 itibar\u0131yla son 12 ayl\u0131k d\u00f6nemde pazar\u0131n de\u011feri %0,4 artarak 12,7 milyar avroya ula\u015f\u0131rken, sat\u0131\u015f hacmi %0,1 azalarak 15,7 milyar litre olmu\u015ftur. Toplam hacmin %73\u2019\u00fcn\u00fc olu\u015fturan mineral su sat\u0131\u015flar\u0131 artmaya devam ederken, geleneksel gazl\u0131 i\u00e7ecekler, meyve sular\u0131, aromal\u0131 sular ve izotonik i\u00e7eceklerde gerileme g\u00f6r\u00fclmektedir.<\/p>\n<p style=\"text-align: justify;\">Pazar\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen kategorisi enerji i\u00e7ecekleri olmu\u015ftur. Enerji i\u00e7eceklerinin sat\u0131\u015f hacmi %13,1, sat\u0131\u015f de\u011feri ise %11,8 artarak 75 milyon litre ve yakla\u015f\u0131k 254 milyon avroya ula\u015fm\u0131\u015ft\u0131r. Aromal\u0131 enerji i\u00e7eceklerinde art\u0131\u015f %39\u2019a kadar \u00e7\u0131km\u0131\u015ft\u0131r. Buna kar\u015f\u0131l\u0131k meyve suyu ve nektar sat\u0131\u015flar\u0131 hacim baz\u0131nda %6,6, aromal\u0131 sular ise yakla\u015f\u0131k %5 oran\u0131nda azalm\u0131\u015ft\u0131r.<\/p>\n<p style=\"text-align: justify;\">T\u00fcketicilerin sa\u011fl\u0131k ve d\u00fc\u015f\u00fck \u015feker e\u011filimi belirginle\u015fmektedir. Standart kola, portakall\u0131 gazoz, chinotto ve so\u011fuk \u00e7ay sat\u0131\u015flar\u0131 azal\u0131rken \u015fekersiz kola sat\u0131\u015flar\u0131 %11,4, \u015fekersiz so\u011fuk \u00e7ay sat\u0131\u015flar\u0131 %4 artm\u0131\u015ft\u0131r. \u201cZero\u201d \u00fcr\u00fcnler, b\u00fcy\u00fck \u00f6l\u00e7ekli perakendede sat\u0131lan kolalar\u0131n yakla\u015f\u0131k %30\u2019unu olu\u015fturmakta; Z ku\u015fa\u011f\u0131n\u0131n yakla\u015f\u0131k yar\u0131s\u0131 hafif veya \u015fekersiz se\u00e7enekleri tercih etmektedir.<\/p>\n<p style=\"text-align: justify;\">Alkols\u00fcz bira da b\u00fcy\u00fcyen kategoriler aras\u0131nda yer almaktad\u0131r. Sat\u0131\u015f hacmi son bir y\u0131lda %11,2 artarak 28 milyon litreyi, sat\u0131\u015f de\u011feri ise %15,1 artarak 60 milyon avroyu a\u015fm\u0131\u015ft\u0131r. Fermente, fonksiyonel ve wellness odakl\u0131 i\u00e7ecekler ile bubble tea, matchal\u0131 s\u00fctl\u00fc i\u00e7ecekler ve meyve suyu bazl\u0131 \u201cmodern soda\u201d \u00e7e\u015fitleri \u00f6zellikle gen\u00e7 t\u00fcketiciler aras\u0131nda ilgi g\u00f6rmektedir.<\/p>\n<p style=\"text-align: justify;\">Genel olarak \u0130talyan t\u00fcketicilerin i\u00e7ecek se\u00e7imlerinde \u00fcr\u00fcn kategorisinden \u00e7ok t\u00fcketim amac\u0131 \u00f6ne \u00e7\u0131kmaktad\u0131r. D\u00fc\u015f\u00fck \u015feker, d\u00fc\u015f\u00fck kalori, enerji sa\u011flama, rahatlama, cilt sa\u011fl\u0131\u011f\u0131, sosyal medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve t\u00fcketim deneyimi gibi unsurlar \u015firketlerin \u00fcr\u00fcn portf\u00f6ylerini \u00e7e\u015fitlendirmesine neden olmaktad\u0131r.<\/p>\n<p style=\"text-align: justify;\">Kaynak: <a href=\"https:\/\/en.ilsole24ore.com\/art\/what-do-italians-drink-in-this-record-heat-energy-drinks-and-sugar-free-drinks-are-leading-the-soft-drinks-market-AJ5AVpD\">https:\/\/en.ilsole24ore.com\/art\/what-do-italians-drink-in-this-record-heat-energy-drinks-and-sugar-free-drinks-are-leading-the-soft-drinks-market-AJ5AVpD<\/a><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130talya\u2019da 2026 yaz\u0131ndaki a\u015f\u0131r\u0131 s\u0131caklara ra\u011fmen alkols\u00fcz i\u00e7ecek pazar\u0131 genel olarak yatay seyretmektedir. May\u0131s 2026 itibar\u0131yla son 12 ayl\u0131k d\u00f6nemde pazar\u0131n de\u011feri %0,4 artarak 12,7 milyar avroya ula\u015f\u0131rken, sat\u0131\u015f hacmi %0,1 azalarak 15,7 milyar litre olmu\u015ftur. Toplam hacmin %73\u2019\u00fcn\u00fc olu\u015fturan mineral su sat\u0131\u015flar\u0131 artmaya devam ederken, geleneksel gazl\u0131 i\u00e7ecekler, meyve sular\u0131, aromal\u0131 sular ve izotonik &hellip; <a href=\"https:\/\/www.sutyo.com\/tr\/italya-icecek-pazari-ozellikle-sicak-yaz-doneminde-nasil-sekilleniyor\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;\u0130talya i\u00e7ecek pazar\u0131 \u00f6zellikle s\u0131cak yaz d\u00f6neminde nas\u0131l \u015fekilleniyor&#8221;<\/span><\/a><\/p>","protected":false},"author":1271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[393],"tags":[],"class_list":["post-6603","post","type-post","status-publish","format-standard","hentry","category-hayvancilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/6603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/users\/1271"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/comments?post=6603"}],"version-history":[{"count":0,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/6603\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/media?parent=6603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/categories?post=6603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/tags?post=6603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}