{"id":5831,"date":"2026-02-18T03:03:50","date_gmt":"2026-02-18T03:03:50","guid":{"rendered":"https:\/\/www.sutyo.com\/ingiltere-bitki-bazli-iceceklerin-sut-ifadesini-kullanmasini-yasakladi\/"},"modified":"2026-02-18T03:03:50","modified_gmt":"2026-02-18T03:03:50","slug":"ingiltere-bitki-bazli-iceceklerin-sut-ifadesini-kullanmasini-yasakladi","status":"publish","type":"post","link":"https:\/\/www.sutyo.com\/tr\/ingiltere-bitki-bazli-iceceklerin-sut-ifadesini-kullanmasini-yasakladi\/","title":{"rendered":"\u0130ngiltere, bitki bazl\u0131 i\u00e7eceklerin \u201cs\u00fct\u201d ifadesini kullanmas\u0131n\u0131 yasaklad\u0131"},"content":{"rendered":"
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\u0130sve\u00e7 merkezli bitki bazl\u0131 i\u00e7ecek \u00fcreticisi Oatly, \u0130ngiltere\u2019de a\u00e7\u0131lan ticari marka davas\u0131n\u0131 kaybetmesi sonucunda \u00fcr\u00fcnlerinde ve pazarlama faaliyetlerinde \u201cmilk\u201d (T. s\u00fct) ifadesini kullanma konusunda ciddi bir k\u0131s\u0131tlamayla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. <\/strong><\/p>\n

Mahkeme, \u015firketin \u201cPost Milk Generation\u201d (T. S\u00fct Sonras\u0131 Nesil) slogan\u0131n\u0131 \u00f6zellikle yulaf bazl\u0131 \u00fcr\u00fcnlerde kullanamayaca\u011f\u0131na h\u00fckmetti. Dava, \u0130ngiltere s\u00fct sekt\u00f6r\u00fcn\u00fc temsil eden Dairy UK<\/strong> taraf\u0131ndan a\u00e7\u0131ld\u0131. Kurulu\u015f, bitki bazl\u0131 \u00fcr\u00fcnlerin s\u00fct terminolojisini kullanmas\u0131n\u0131n mevzuata ayk\u0131r\u0131 oldu\u011funu savundu. Mahkeme ise y\u00fcr\u00fcrl\u00fckteki d\u00fczenlemelere g\u00f6re \u201cmilk\u201d (T. s\u00fct) kelimesinin yaln\u0131zca hayvansal s\u00fct ve s\u00fct \u00fcr\u00fcnleri i\u00e7in kullan\u0131labilece\u011fini<\/strong><\/em> belirterek itiraz\u0131 hakl\u0131 buldu.<\/p>\n

Karar\u0131n gerek\u00e7esinde, s\u00f6z konusu slogan\u0131n \u00fcr\u00fcn\u00fcn bir \u00f6zelli\u011fini a\u00e7\u0131k\u00e7a tan\u0131mlamad\u0131\u011f\u0131 ve \u201cmilk\u201d ifadesinin do\u011frudan tan\u0131mlay\u0131c\u0131 bir kullan\u0131m olmad\u0131\u011f\u0131 vurguland\u0131. Bu nedenle slogan\u0131n istisna kapsam\u0131na girmedi\u011fine karar verildi.<\/p>\n

Bu geli\u015fme, bitki bazl\u0131 alternatif \u00fcreticilerin adland\u0131rma ve pazarlama stratejilerini do\u011frudan etkileyebilecek emsal bir karar<\/strong> olarak de\u011ferlendiriliyor. Uzmanlar, mevcut mevzuat\u0131n bu t\u00fcr \u00fcr\u00fcnlerin daha a\u00e7\u0131k ve farkl\u0131 isimlerle tan\u0131t\u0131lmas\u0131n\u0131 zorunlu k\u0131ld\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

Dairy UK karar\u0131 memnuniyetle kar\u015f\u0131larken, Oatly bunbun rekabeti zorla\u015ft\u0131rabilece\u011fini savundu. 1990\u2019larda kurulan \u015firket, yulaf bazl\u0131 i\u00e7ecekler, yo\u011furt benzeri \u00fcr\u00fcnler ve dondurma gibi alternatif \u00fcr\u00fcnler \u00fcretmektedir. Ayr\u0131ca bu karar\u0131n sekt\u00f6rde etiketleme uygulamalar\u0131n\u0131n yeniden g\u00f6zden ge\u00e7irilmesine, t\u00fcketici alg\u0131s\u0131n\u0131n \u015fekillenmesine ve gelecekte benzer davalar\u0131n artmas\u0131na yol a\u00e7abilece\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir ve tart\u0131\u015fmalar\u0131n uzun s\u00fcre devam etmesi beklenmektedir bug\u00fcn sekt\u00f6r i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Devam\u0131 i\u00e7in: https:\/\/www.foodnavigator.com\/Article\/2026\/02\/11\/oatly-banned-from-using-milk-on-pack\/<\/a><\/p>\n

(30)<\/p>\n

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\u0130sve\u00e7 merkezli bitki bazl\u0131 i\u00e7ecek \u00fcreticisi Oatly, \u0130ngiltere\u2019de a\u00e7\u0131lan ticari marka davas\u0131n\u0131 kaybetmesi sonucunda \u00fcr\u00fcnlerinde ve pazarlama faaliyetlerinde \u201cmilk\u201d (T. s\u00fct) ifadesini kullanma konusunda ciddi bir k\u0131s\u0131tlamayla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Mahkeme, \u015firketin \u201cPost Milk Generation\u201d (T. S\u00fct Sonras\u0131 Nesil) slogan\u0131n\u0131 \u00f6zellikle yulaf bazl\u0131 \u00fcr\u00fcnlerde kullanamayaca\u011f\u0131na h\u00fckmetti. Dava, \u0130ngiltere s\u00fct sekt\u00f6r\u00fcn\u00fc temsil eden Dairy UK taraf\u0131ndan … Okumaya devam et “\u0130ngiltere, bitki bazl\u0131 i\u00e7eceklerin \u201cs\u00fct\u201d ifadesini kullanmas\u0131n\u0131 yasaklad\u0131”<\/span><\/a><\/p>","protected":false},"author":1271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[393],"tags":[],"class_list":["post-5831","post","type-post","status-publish","format-standard","hentry","category-hayvancilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/users\/1271"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/comments?post=5831"}],"version-history":[{"count":0,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5831\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/media?parent=5831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/categories?post=5831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/tags?post=5831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}