{"id":5800,"date":"2026-02-11T03:03:48","date_gmt":"2026-02-11T03:03:48","guid":{"rendered":"https:\/\/www.sutyo.com\/taze-fermente-sut-urunlerinde-buyume-firsatlari-webinari\/"},"modified":"2026-02-11T03:03:48","modified_gmt":"2026-02-11T03:03:48","slug":"taze-fermente-sut-urunlerinde-buyume-firsatlari-webinari","status":"publish","type":"post","link":"https:\/\/www.sutyo.com\/tr\/taze-fermente-sut-urunlerinde-buyume-firsatlari-webinari\/","title":{"rendered":"Taze Fermente S\u00fct \u00dcr\u00fcnlerinde B\u00fcy\u00fcme F\u0131rsatlar\u0131 Webinar\u0131"},"content":{"rendered":"<div>\n<p><strong><em><\/p>\n<div class=\"clear\" style=\"margin-bottom:25px;\"><\/div>\n<p><\/em>AS\u00dcD Sekt\u00f6rel Geli\u015fim Programlar\u0131 kapsam\u0131nda d\u00fczenlemi\u015f oldu\u011fumuz e\u011fitim ve etkinliklerimize Novonesis i\u015fbirli\u011fi ile bir yenisini daha ekliyoruz.<\/strong><\/p>\n<p>S\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde d\u00f6n\u00fc\u015fen t\u00fcketici beklentilerini anlamak, do\u011fru \u00fcr\u00fcn stratejileri geli\u015ftirmek ve yeni b\u00fcy\u00fcme alanlar\u0131n\u0131 yakalamak her zamankinden daha kritik hale geldi. Ambalajl\u0131 S\u00fct ve S\u00fct \u00dcr\u00fcnleri Sanayicileri Derne\u011fi (AS\u00dcD) olarak, bu \u00f6nemli konuyu ele almak i\u00e7in sekt\u00f6re yol g\u00f6sterecek yeni bir webinar d\u00fczenliyoruz.<\/p>\n<p>\u201c<strong>Taze Fermente S\u00fct \u00dcr\u00fcnlerinde B\u00fcy\u00fcme F\u0131rsatlar\u0131: <a href=\"https:\/\/www.novonesis.com\/en\/biosolutions\/food-and-beverages\/dairy\">Novonesis<\/a> T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri<\/strong>\u201d ba\u015fl\u0131kl\u0131 bu \u00f6zel etkinlikte, Novonesis\u2019in T\u00fcrkiye dahil 11 \u00fclkede 11.000 t\u00fcketiciyle ger\u00e7ekle\u015ftirdi\u011fi kapsaml\u0131 global ara\u015ft\u0131rman\u0131n detayl\u0131 sonu\u00e7lar\u0131 kat\u0131l\u0131mc\u0131larla payla\u015f\u0131lacak. Ara\u015ft\u0131rma; T\u00fcrkiye dahil geni\u015f bir co\u011frafyada, s\u00fct \u00fcr\u00fcnleri \u00f6zelindeki t\u00fcketici davran\u0131\u015flar\u0131n\u0131, beklentilerini ve gelece\u011fe y\u00f6nelik e\u011filimleri ortaya koyuyor.<\/p>\n<p>Taze fermente s\u00fct \u00fcr\u00fcnleri t\u00fcketiminin halihaz\u0131rda olduk\u00e7a g\u00fc\u00e7l\u00fc oldu\u011fu T\u00fcrkiye\u2019de, taze fermente s\u00fct \u00fcr\u00fcnleri kullan\u0131c\u0131 oran\u0131 (%97) k\u00fcresel ortalaman\u0131n (%86) \u00fczerinde. Benzer \u015fekilde, \u00fclkemizdeki ki\u015fi ba\u015f\u0131 yo\u011furt t\u00fcketimi (39 kg) de k\u00fcresel ortalamadan hayli y\u00fcksek (12 kg). Bununla birlikte, ara\u015ft\u0131rma verileri <strong>t\u00fcketicinin art\u0131k daha fazlas\u0131n\u0131<\/strong> arad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6steriyor. T\u00fcketiciler daha fazla sa\u011fl\u0131k faydas\u0131, daha y\u00fcksek protein, daha do\u011fal i\u00e7erikler, yeni lezzetler ve farkl\u0131 t\u00fcketim deneyimleri istiyor\u2026<\/p>\n<p>Webinar, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc anlamak ve f\u0131rsata \u00e7evirmek isteyen \u00fcreticiler i\u00e7in g\u00fc\u00e7l\u00fc bir rehber niteli\u011finde olacak.<\/p>\n<h2><strong>Webinarda neler bulacaks\u0131n\u0131z?<\/strong><\/h2>\n<ul>\n<li>Novonesis\u2019in k\u00fcresel t\u00fcketici ara\u015ft\u0131rmas\u0131n\u0131n genel ve T\u00fcrkiye \u00f6zelinde \u00f6ne \u00e7\u0131kan sonu\u00e7lar\u0131<\/li>\n<li>Taze fermente s\u00fct \u00fcr\u00fcnleri kategorisinde b\u00fcy\u00fcmenin arkas\u0131ndaki temel dinamikler<\/li>\n<li>Sa\u011fl\u0131k, protein, probiyotik ve fonksiyonel fayda gibi g\u00fc\u00e7l\u00fc trendlerin \u00fcr\u00fcn stratejilerine etkisi<\/li>\n<li>Fiyat, lezzet, i\u00e7erik, g\u00fcven gibi t\u00fcketicinin sat\u0131n alma karar\u0131n\u0131 belirleyen kritik fakt\u00f6rler<\/li>\n<li>Pazarda hen\u00fcz yeterince de\u011ferlendirilmemi\u015f f\u0131rsat alanlar\u0131 ve inovasyon ba\u015fl\u0131klar\u0131<\/li>\n<li>G\u00fcn\u00fcn farkl\u0131 anlar\u0131na hitap eden \u00fcr\u00fcn konseptleri ve yeni t\u00fcketim senaryolar\u0131<\/li>\n<\/ul>\n<h2><strong>Neden kat\u0131lmal\u0131s\u0131n\u0131z?<\/strong><\/h2>\n<p>T\u00fcrkiye\u2019de ki\u015fi ba\u015f\u0131na yo\u011furt, ayran gibi taze s\u00fct \u00fcr\u00fcnleri t\u00fcketimi k\u00fcresel ortalaman\u0131n \u00e7ok \u00fczerinde olsa da t\u00fcketicilerin yar\u0131s\u0131ndan fazlas\u0131 son 12 ayda fermente s\u00fct \u00fcr\u00fcnleri t\u00fcketimini art\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor. Bu durum, olgun bir pazarda bile katma de\u011ferli b\u00fcy\u00fcme i\u00e7in g\u00fc\u00e7l\u00fc f\u0131rsatlar bulundu\u011funu g\u00f6steriyor.<\/p>\n<p>Novonesis\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re, \u201c<strong><em>T\u00fcrkiye\u2019de yo\u011furt bir trend de\u011fil, bir refleks<\/em><\/strong>\u201d. T\u00fcketiciler i\u00e7in bu denli \u00f6nemli bir kategoriye odaklanan ara\u015ft\u0131rma, s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fc i\u00e7in \u00e7ok \u00f6nemli ipu\u00e7lar\u0131 bar\u0131nd\u0131r\u0131yor.<\/p>\n<p>Bu webinar;<\/p>\n<ul>\n<li>\u00dcr\u00fcn geli\u015ftirme ekipleri,<\/li>\n<li>Pazarlama y\u00f6neticileri,<\/li>\n<li>\u0130novasyon ve Ar-Ge profesyonelleri,<\/li>\n<li>Marka stratejisinden sorumlu karar vericiler,<\/li>\n<li>\u00dcst d\u00fczey y\u00f6neticiler,<\/li>\n<\/ul>\n<p>i\u00e7in \u00f6nemli i\u00e7g\u00f6r\u00fcler sunacak.<\/p>\n<p>T\u00fcketici art\u0131k sadece \u201cdaha \u00e7ok\u201d de\u011fil, \u201cdaha iyi, daha sa\u011fl\u0131kl\u0131 ve kendine daha uygun\u201d \u00fcr\u00fcnler ar\u0131yor. Bu de\u011fi\u015fimi do\u011fru okumak, sekt\u00f6r\u00fcn gelece\u011finde belirleyici olacak\u2026<\/p>\n<p>Kay\u0131t formunu doldurduktan sonra Webinar\u2019a ili\u015fkin Zoom ba\u011flant\u0131s\u0131, taraf\u0131n\u0131za mail ile g\u00f6nderilecektir.<\/p>\n<p>Konu\u015fmac\u0131lar: <strong>Birol \u015eahin, M\u00fcge Kuyrukluy\u0131ld\u0131z, Davut Kara<\/strong><\/p>\n<p>Kay\u0131t olmak i\u00e7in <strong><a href=\"https:\/\/forms.gle\/J2oGSat3a62DqfCn8\">buraya t\u0131klayarak<\/a><\/strong> formu doldurunuz.<\/p>\n<p>Detayl\u0131 bilgi:<strong> <a href=\"mailto:asudiletisim@asuder.org.tr\">asudiletisim@asuder.org.tr<\/a><\/strong><\/p>\n<p class=\"bawpvc-ajax-counter\" data-id=\"27841\"> (115)<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AS\u00dcD Sekt\u00f6rel Geli\u015fim Programlar\u0131 kapsam\u0131nda d\u00fczenlemi\u015f oldu\u011fumuz e\u011fitim ve etkinliklerimize Novonesis i\u015fbirli\u011fi ile bir yenisini daha ekliyoruz. S\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde d\u00f6n\u00fc\u015fen t\u00fcketici beklentilerini anlamak, do\u011fru \u00fcr\u00fcn stratejileri geli\u015ftirmek ve yeni b\u00fcy\u00fcme alanlar\u0131n\u0131 yakalamak her zamankinden daha kritik hale geldi. Ambalajl\u0131 S\u00fct ve S\u00fct \u00dcr\u00fcnleri Sanayicileri Derne\u011fi (AS\u00dcD) olarak, bu \u00f6nemli konuyu ele almak &hellip; <a href=\"https:\/\/www.sutyo.com\/tr\/taze-fermente-sut-urunlerinde-buyume-firsatlari-webinari\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;Taze Fermente S\u00fct \u00dcr\u00fcnlerinde B\u00fcy\u00fcme F\u0131rsatlar\u0131 Webinar\u0131&#8221;<\/span><\/a><\/p>","protected":false},"author":1271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[393],"tags":[],"class_list":["post-5800","post","type-post","status-publish","format-standard","hentry","category-hayvancilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/users\/1271"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/comments?post=5800"}],"version-history":[{"count":0,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5800\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/media?parent=5800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/categories?post=5800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/tags?post=5800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}