{"id":5793,"date":"2026-02-11T03:03:43","date_gmt":"2026-02-11T03:03:43","guid":{"rendered":"https:\/\/www.sutyo.com\/asud-genisletilmis-yonetim-kurulu-tuketici-ve-cevre-gundemi-ile-toplandi\/"},"modified":"2026-02-11T03:03:43","modified_gmt":"2026-02-11T03:03:43","slug":"asud-genisletilmis-yonetim-kurulu-tuketici-ve-cevre-gundemi-ile-toplandi","status":"publish","type":"post","link":"https:\/\/www.sutyo.com\/tr\/asud-genisletilmis-yonetim-kurulu-tuketici-ve-cevre-gundemi-ile-toplandi\/","title":{"rendered":"AS\u00dcD, Geni\u015fletilmi\u015f Y\u00f6netim Kurulu T\u00fcketici ve \u00c7evre G\u00fcndemi ile Topland\u0131"},"content":{"rendered":"
\n

Ambalajl\u0131 S\u00fct ve S\u00fct \u00dcr\u00fcnleri Sanayicileri Derne\u011fi (AS\u00dcD) geni\u015fletilmi\u015f Y\u00f6netim Kurulu, 21 Ocak 2026 tarihinde \u0130stanbul\u2019da Novonesis T\u00fcrkiye\u2019nin ev sahipli\u011finde, Feriye Restoran Bo\u011faz Salonu\u2019nda ger\u00e7ekle\u015ftirildi.<\/strong><\/p>\n

AS\u00dcD\u2019\u00fcn bu y\u0131lki ilk geni\u015fletilmi\u015f Y\u00f6netim Kurulu toplant\u0131s\u0131; sekt\u00f6re ili\u015fkin g\u00fcncel ba\u015fl\u0131klar\u0131 de\u011ferlendirmek, yeni \u00fcyeleri tan\u0131tmak, sekt\u00f6rel birlikteli\u011fi ve diyalo\u011fu g\u00fc\u00e7lendirmek, ayr\u0131ca bilgi ve g\u00f6r\u00fc\u015f payla\u015f\u0131m\u0131n\u0131 art\u0131rmak amac\u0131yla kapsaml\u0131 bir program \u00e7er\u00e7evesinde organize edildi. S\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen karar vericileri olan AS\u00dcD \u00fcyelerinin ve y\u00f6netim kurulunun yo\u011fun ilgi g\u00f6sterdi\u011fi program olduk\u00e7a s\u0131cak ve verimli bir havada ge\u00e7ti.<\/p>\n

Program\u0131n, s\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde inovasyonunun gelece\u011fine odaklanan ilk b\u00f6l\u00fcm\u00fcnde Novonesis T\u00fcrkiye taraf\u0131ndan \u201cGlobal Benchmark ile T\u00fcrkiye\u2019de Fermente S\u00fct \u00dcr\u00fcnleri: T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri<\/em><\/strong>\u201d ba\u015fl\u0131kl\u0131 sunum yap\u0131ld\u0131. Sunumda firman\u0131n kurumsal kimli\u011finin yan\u0131nda k\u00fcresel ve ulusal faaliyetleri, bunun yan\u0131nda firman\u0131n geli\u015ftirdi\u011fi yeri \u00fcr\u00fcnler ve inovasyon \u00e7al\u0131\u015fmalar\u0131 tan\u0131t\u0131ld\u0131.<\/p>\n

\"\"<\/a><\/p>\n

Novonesis, Global T\u00fcketici Anketi\u2019nin sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131<\/strong><\/h2>\n

Sunumun devam\u0131nda, Temmuz 2025\u2019te Novonesis taraf\u0131ndan, T\u00fcrkiye\u2019nin de aras\u0131nda oldu\u011fu 11 \u00fclkede, 11 bin kat\u0131l\u0131mc\u0131 ile yap\u0131lan Taze Fermente S\u00fct \u00dcr\u00fcnleri Global T\u00fcketici Anketi\u2019nin sonu\u00e7lar\u0131 payla\u015f\u0131ld\u0131. Ara\u015ft\u0131rma, Ipsos t\u00fcketici paneli \u00fczerinden y\u00fcr\u00fct\u00fcld\u00fc ve 18-74 ya\u015f aras\u0131, hane al\u0131\u015fveri\u015finde aktif rol alan bireyleri kapsad\u0131.<\/p>\n

T\u00fcrkiye\u2019deki taze fermente s\u00fct \u00fcr\u00fcnleri t\u00fcketicisi oran\u0131n\u0131n %97 ile k\u00fcresel ortalamadan (%86) y\u00fcksek oldu\u011fu belirtilen sonu\u00e7larda, t\u00fcketicilerin %72\u2019sinin ki\u015fisel t\u00fcketim s\u0131kl\u0131\u011f\u0131n\u0131n \u201cy\u00fcksek\u201d oldu\u011fu belirlendi ve \u201cT\u00fcrkiye\u2019de yo\u011furdun bir trend de\u011fil refleks oldu\u011fu\u201d tespitine yer verildi. Novonesis\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrkiye\u2019deki bulgular, sekt\u00f6r i\u00e7in \u00f6nemli f\u0131rsatlar sunuyor:<\/p>\n

Ki\u015fi ba\u015f\u0131 y\u0131ll\u0131k yo\u011furt t\u00fcketimi 39 kg (k\u00fcresel ortalama 12 kg), son 12 ayda ortalama sat\u0131n alma say\u0131s\u0131 ise 5,0 (k\u00fcresel ortalama 3,7). T\u00fcketicilerin %53\u2019\u00fc son 12 ayda t\u00fcketimini art\u0131rd\u0131. Bunun nedenleri aras\u0131nda sa\u011fl\u0131k bilinci, ba\u011f\u0131rsak sa\u011fl\u0131\u011f\u0131 faydalar\u0131 ve do\u011fal beslenme \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re t\u00fcketicilerin %54\u2019\u00fc probiyotik i\u00e7erikli \u00fcr\u00fcnleri sat\u0131n alma karar\u0131nda dikkate al\u0131yor. T\u00fcketicilerin fark\u0131ndal\u0131k seviyesi probiyotikler konusunda %80, fermantasyon %73 ve ba\u011f\u0131rsak-beyin ekseninde %67 seviyesinde. Ara\u015ft\u0131rma, bilgi seviyesinin artt\u0131k\u00e7a memnuniyetin de y\u00fckseldi\u011fini g\u00f6steriyor. \u00c7al\u0131\u015fma sonu\u00e7lar\u0131, t\u00fcketicilerin %44\u2019\u00fcn\u00fcn taze s\u00fct \u00fcr\u00fcnleri al\u0131rken protein i\u00e7eri\u011fini sat\u0131n alma kriteri olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc de belirledi. T\u00fcketicileri sat\u0131n alma konusunda motive eden unsurlar aras\u0131nda son kullanma tarihi (%64), fiyat (%59) ve lezzet (%59) ba\u015f\u0131 \u00e7ekiyor.<\/p>\n

Sunumun devam\u0131nda, k\u00fcresel taze fermente s\u00fct \u00fcr\u00fcnlerinde s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin devam etti\u011fine ve bu ba\u011flamdaki t\u00fcketici beklentilerine, \u00f6zellikle y\u00fckselen protein trendine de\u011finildi. Toplant\u0131da Novonesis, y\u00fcksek protein trendine yan\u0131t vermek amac\u0131yla geli\u015ftirilen baz\u0131 \u00fcr\u00fcnleri tan\u0131tt\u0131 ve \u00fcr\u00fcnleri sunum s\u0131ras\u0131nda toplant\u0131 kat\u0131l\u0131mc\u0131lar\u0131n\u0131n be\u011fenisine sundu. T\u00fcrkiye\u2019deki f\u0131rsat alanlar\u0131n\u0131n da de\u011ferlendirildi\u011fi sunumda t\u00fcketicilerin yeni deneyim ve ilave fayda aray\u0131\u015f\u0131nda oldu\u011fu, bunun yan\u0131nda ba\u011f\u0131rsak sa\u011fl\u0131\u011f\u0131 ve protein odakl\u0131 \u00fcr\u00fcnlerin \u00f6de \u00e7\u0131kt\u0131\u011f\u0131 belirtildi.<\/p>\n

\"\"<\/a><\/p>\n

Sekt\u00f6r\u00fcn \u00c7evre Ajandas\u0131: Geri kazan\u0131m ve depozito uygulamalar\u0131<\/strong><\/h2>\n

Ard\u0131ndan \u0130T\u00dc \u00c7evre M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc\u2019nden Prof. Dr. Erdem G\u00f6rg\u00fcn ve G\u0131da M\u00fchendisi Levent Din\u00e7, Sekt\u00f6r\u00fcn \u00c7evre Ajandas\u0131<\/strong> temas\u0131 alt\u0131nda \u201cS\u00fct End\u00fcstrisinde Su Verimlili\u011fi ve Gelecek Stratejileri<\/em><\/strong>\u201d ba\u015fl\u0131kl\u0131 bir sunum yapt\u0131. Sunumda geri kazan\u0131m projeleri, potansiyeli ile kullan\u0131m alanlar\u0131na de\u011finildi. Bu ba\u011flamda, tamamlanan baz\u0131 peynir alt\u0131 suyu geri kazan\u0131m\u0131 projeleri ve sekt\u00f6rdeki potansiyeli anlat\u0131ld\u0131.<\/p>\n

Su verimlili\u011finin detayl\u0131 bir bi\u00e7imde ele al\u0131nd\u0131\u011f\u0131 sunumda; havza y\u00f6netimi, at\u0131k y\u00f6netimi ve d\u00f6ng\u00fcsel ekonomi, ye\u015fil d\u00f6n\u00fc\u015f\u00fcm, \u00e7evresel ve sosyal etki analizlerine de\u011finildi. S\u00fct sekt\u00f6r\u00fcnde su verimlili\u011fi ba\u011flam\u0131ndaki iyi \u00f6rneklerin 1 litre s\u00fct ba\u015f\u0131na 0,8-1,2 litre su kulland\u0131\u011f\u0131, k\u00fcresel ortalaman\u0131n 1,8-2,4 litre, T\u00fcrkiye\u2019de ise 1,9-3,2 litre oldu\u011fu belirtildi ve bu konudaki geli\u015fim potansiyeli vurguland\u0131. Sunumda, T\u00fcrkiye\u2019deki Mevzuat \u00c7er\u00e7evesi\u2019ne y\u00f6nelik bir Uyum Kontrol Listesi de kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131.<\/p>\n

\u00c7evre M\u00fchendisi \u0130lkim Yi\u011fit de sekt\u00f6r\u00fcn \u00c7evre Ajandas\u0131ndaki ba\u015fl\u0131klara ili\u015fkin bir sunum yapt\u0131 ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fc de yak\u0131ndan ilgilendiren ambalaj geri kazan\u0131m\u0131 konusunda s\u00fct sekt\u00f6r\u00fc temsilcilerine detayl\u0131 bilgiler verdi. Depozito uygulamas\u0131 ve Avrupa Birli\u011fi \u00f6rneklerinin payla\u015f\u0131ld\u0131\u011f\u0131 bu sunumda, \u00fclkemizde geri kazan\u0131m tesislerinin bulundu\u011fu, ancak geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn sistematik olmad\u0131\u011f\u0131, bu konuda kurallara ve altyap\u0131 yat\u0131r\u0131mlar\u0131na ihtiya\u00e7 duyuldu\u011fu tespiti yap\u0131ld\u0131. Depozito iade sistemi (D\u0130S) hakk\u0131nda da bilgi veren Yi\u011fit, bu ba\u011flamda s\u00fct sekt\u00f6r\u00fcn\u00fcn daha ambalaj kullanmas\u0131, daha fazla yeniden kullan\u0131m yapmas\u0131 ve tamamen geri\u015f d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir tasar\u0131mlara ge\u00e7mesi gerekti\u011fini s\u00f6yledi.<\/p>\n

\"\"<\/a><\/p>\n

AS\u00dcD \u00fcye say\u0131s\u0131 150\u2019ye yakla\u015ft\u0131<\/strong><\/h2>\n

Toplant\u0131n\u0131n son b\u00f6l\u00fcm\u00fcnde, AS\u00dcD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Harun \u00c7all\u0131<\/strong> ba\u015fkanl\u0131\u011f\u0131nda, AS\u00dcD \u00fcyelerinin kat\u0131l\u0131m\u0131yla sekt\u00f6re ili\u015fkin g\u00fcncel de\u011ferlendirmeler ve g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi ger\u00e7ekle\u015ftirildi. Bu b\u00f6l\u00fcmde ayr\u0131ca yeni \u00fcye kabul\u00fc ve takdimleri yap\u0131ld\u0131. Toplant\u0131da konu\u015fan AS\u00dcD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Harun \u00c7all\u0131, derne\u011fin \u00fcye say\u0131s\u0131n\u0131n 150\u2019ye yakla\u015ft\u0131\u011f\u0131n\u0131 belirterek, AS\u00dcD\u2019\u00fcn bu y\u00f6n\u00fcyle sekt\u00f6rel dernekler aras\u0131nda en y\u00fcksek \u00fcye say\u0131s\u0131na sahip kurulu\u015flardan biri oldu\u011funu vurgulad\u0131.<\/p>\n

2009 y\u0131l\u0131nda kurulan ve Mart ay\u0131nda 17. ya\u015f\u0131n\u0131 kutlamaya haz\u0131rlanan AS\u00dcD\u2019\u00fcn, g\u00fc\u00e7l\u00fc \u00fcye yap\u0131s\u0131 ve temsil g\u00fcc\u00fcyle s\u00fct ve s\u00fct \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde \u00f6nemli bir \u00e7at\u0131 kurulu\u015f olma \u00f6zelli\u011fini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ifade eden \u00c7all\u0131, derne\u011fin sekt\u00f6rel birlikteli\u011fi ve ortak akl\u0131 g\u00fc\u00e7lendirmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na kararl\u0131l\u0131kla devam edece\u011fini dile getirdi.\"\"<\/a><\/p>\n

Sekt\u00f6r\u00fcn bulu\u015fma noktas\u0131: Ulusal S\u00fct Zirvesi<\/strong><\/h2>\n

G\u00fcndemin bir di\u011fer maddesinde, Ulusal S\u00fct Konseyi Ba\u015fkan\u0131 Hamit Can taraf\u0131ndan Kas\u0131m 2025\u2019te Antalya\u2019da ger\u00e7ekle\u015ftirilen Ulusal S\u00fct Zirvesi hakk\u0131nda bilgiler verildi.<\/p>\n

500\u2019\u00fcn \u00fczerinde kat\u0131l\u0131mc\u0131, 40\u2019dan fazla konu\u015fmac\u0131, 100\u2019\u00fc a\u015fk\u0131n firma, 40\u2019\u0131n \u00fczerinde \u00fcretici \u00f6rg\u00fct\u00fc\/kooperatifi ve \u00e7iftlik temsilcisi, 30\u2019dan fazla uluslararas\u0131 kat\u0131l\u0131mc\u0131n\u0131n kat\u0131l\u0131m g\u00f6sterdi\u011fini belirten Hamit Can, sekt\u00f6rel al\u0131m heyeti program\u0131na kay\u0131t yapt\u0131ran kat\u0131l\u0131mc\u0131lar\u0131n \u00c7in ve Suudi Arabistan\u2019da faaliyet g\u00f6steren nitelikli al\u0131c\u0131 firmalar ile birebir i\u015f g\u00f6r\u00fc\u015fmelerine kat\u0131ld\u0131\u011f\u0131n\u0131 ve \u00f6nemli i\u015f ba\u011flant\u0131l\u0131\u011f\u0131 kurdu\u011funu belirtti. Ulusal S\u00fct Zirvesi\u2019nin, s\u00fct sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131 taraf\u0131ndan T\u00fcrkiye\u2019de ve uluslararas\u0131 alanda olumlu kar\u015f\u0131land\u0131\u011f\u0131n\u0131 aktaran Hamit Can, g\u00f6rd\u00fc\u011f\u00fc yo\u011fun ilgi do\u011frultusunda, 2027 y\u0131l\u0131nda zirvenin ikincisinin d\u00fczenlenmesi i\u00e7in haz\u0131rl\u0131klara ba\u015fland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Program AS\u00dcD \u00fcyeleri, ev sahibi Novonesis T\u00fcrkiye temsilcileri ve davetlilerin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ak\u015fam yeme\u011fi ile sona erdi.<\/p>\n

\"\"<\/a><\/p>\n

(7)<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ambalajl\u0131 S\u00fct ve S\u00fct \u00dcr\u00fcnleri Sanayicileri Derne\u011fi (AS\u00dcD) geni\u015fletilmi\u015f Y\u00f6netim Kurulu, 21 Ocak 2026 tarihinde \u0130stanbul\u2019da Novonesis T\u00fcrkiye\u2019nin ev sahipli\u011finde, Feriye Restoran Bo\u011faz Salonu\u2019nda ger\u00e7ekle\u015ftirildi. AS\u00dcD\u2019\u00fcn bu y\u0131lki ilk geni\u015fletilmi\u015f Y\u00f6netim Kurulu toplant\u0131s\u0131; sekt\u00f6re ili\u015fkin g\u00fcncel ba\u015fl\u0131klar\u0131 de\u011ferlendirmek, yeni \u00fcyeleri tan\u0131tmak, sekt\u00f6rel birlikteli\u011fi ve diyalo\u011fu g\u00fc\u00e7lendirmek, ayr\u0131ca bilgi ve g\u00f6r\u00fc\u015f payla\u015f\u0131m\u0131n\u0131 art\u0131rmak amac\u0131yla kapsaml\u0131 bir … Okumaya devam et “AS\u00dcD, Geni\u015fletilmi\u015f Y\u00f6netim Kurulu T\u00fcketici ve \u00c7evre G\u00fcndemi ile Topland\u0131”<\/span><\/a><\/p>","protected":false},"author":1271,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[393],"tags":[],"class_list":["post-5793","post","type-post","status-publish","format-standard","hentry","category-hayvancilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/users\/1271"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/comments?post=5793"}],"version-history":[{"count":0,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/posts\/5793\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/media?parent=5793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/categories?post=5793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sutyo.com\/tr\/wp-json\/wp\/v2\/tags?post=5793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}