Is the Name Gruyère Generic? A U.S. Court Says Yes; Swiss Cheesemakers Say No

European geographic designations such as PDO, AOP, or AOC products used with wine, cheese, and cured meats, etc., enjoy name-protected status throughout the European Union. These distinctions mean that products that have any of those indications, such as Le Gruyère AOP, are considered to be geographically unique: that specific

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